Our National consumer database contains information on nearly 110 million households and 220 million individuals. It is the most accurate and comprehensive marketing database in the industry. An amazing 500+ demographic and lifestyle characteristics are available on the file. Elements include estimated income, home value, estimated age, marital status, special interests, mail order buying characteristics ... and many more.
Finally, the industry’s most comprehensive and accurate multi-sourced and data-enriched consumer information marketing database has been developed. The National Consumer database contains many transaction and response-driven elements. Use our free online count system, or contact one of our Marketing Consultants to build your custom list with geography along with over 500+ demographic and lifestyle characteristics.
The National Consumer Database will fuel your marketing programs including direct mail, acquisition email marketing, data enhancement, analytics, etc., by giving you access to demographic and lifestyle attributes on nearly 110 million households and 220 million individuals at the individual, household and area level.
The National Consumer Database includes new and previously unreleased consumer interest elements. The addition of these elements gives this database far greater depth in Lifestyle and Interest categories than any single-sourced database. The National Consumer database has the advantage of being processed against our service bureau’s Change of Address and Postal Optimization products using its own proprietary CASS Certified Software.
In addition to standard selections covering Exact Age, Household Income, and the presence of Children, The National Consumer Database is proud to present a complementary behavioral information component that is a 60 million household subset compiled from response surveys, magazine subscriptions, and interactive sources. This segment will serve to complement our data enhancement and list rental services by introducing psychographic data that defines the lifestyle characteristics, behavior and product interests of individuals whose social roles, activities, hobbies, and habits can be matched to a specific offer and provide insight into their purchasing likelihood. For a list of demographic selects please click here:
|Major Sources||Updates||Lifestyle Categories||Lifestyle Categories|
|5 National Compiled Files||Updated Monthly||Automobile||Hobbies|
|Credit Bureau Data||NCOALink® Monthly||Buying Behavior||Market Models|
|Directory Assistance Data||Do Not Call Files - State & Federal - Updated Weekly||Credit Behavior||Outdoor Activities|
|Real Property Mortgage Data||Donors||Pets & Animal Interests|
|White Page Directory Data||Ethnicity||Technology|
|Tax & Deed Transactions||Health & Fitness||Travel|
|Magazine Subscribers||Home & Garden||Wealth & Financial|
|Transactional Data||Individual Interests|
|Summarized FICO Credit|
|Direct Response Sources|
|Online & Offline Surveys|
The Compilation Process: