First In Home offers Hosted Micro-sites and Landing pages to help its Customers achieve a closed loop solution easily integrated with any multi-channel campaign, i.e.: Direct Mail , Email Marketing , Digital Movers , etc.  Landing pages are hosted pages designed to collect profile information to be used by a company to initiate personalized permission based communications with its customers, or site visitors.  The Landing Page is often used as a point to efficiently collect data from various campaigns feeding timely information to the right touch point placing that prospect, or Customer into Lead Incubation/Nurturing .  The Landing Page is an important integrated piece that can tie multiple marketing campaigns into one centralized database on which a company can optimize its conversion and retention efforts.

Landing pages:

  • Collect Prospect/Customer information
  • Further describe offers, or any call to action
  • Provide offer codes
  • Provide a link to the Company web site, its ecommerce site, call center, etc.
  • Provide address and company contact information
  • Can be personalized landing pages using PURLS where a personalized campaign requires and provides for personalized content.

Micro-sites are similar to Landing Pages but have additional functionality.  They essential serve as a one-page web site and can be campaign specific, or used as a “Poor man’s” Home Page that connects to all other points of contact and commerce.  It is essentially a mini-web site of one page which provides all the same functionality of a hosted landing page but adds further functionality.

  • Downloadable digital coupons and offers
  • Digital online mapping directions
  • Provides targeted consumers and, or businesses with ongoing discounts.
  • Micro-site will appear on a community map and an icon with that merchant’s brand and some abbreviated information on mouse-over will also show.
  • Multiple offers can be offered and maintained by each merchant.
  • Email opt-in functionality to receive future communications
  • Mobile marketing/text opt-in functionality to receive future mobile messages.
  • integrate with Social, i.e.: Facebook, Twitter, etc.
All consumer and business mailing lists and count/query system are provided by the parent company First In Home LLC.

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