With tighter deadlines and the increased costs of production and postage, it is a priority for marketers to accurately eliminate all duplicates in a marketing database.

A Merge/Purge is only as effective as its matching logic. Along with the standard matching levels, one of our unique features is the ability to recognize variances (misspellings) in name, address and street designations. We also allow for customizing merge/purge criteria to meet your requirements. Beside the typical matching criteria; name and address, we have the ability to match any fields in your database(s); email, phone, date of birth, transactional history, gender, etc. Go beyond name and address comparison to incorporate all additional data that may aid in determining matches across several different files.

Custom Merge/Purge Solutions

We will identify duplicate records at an individual, household, and business level consolidating all details into a single record. Utilizing proprietary merge/purge processes, we provide custom merge/purge solutions for marketers with multiple files utilizing different formats and layouts, searching for a cost effective way to unify the data into a unified, easy-to-access marketing database.

Two Processing Options:

OPTION 1 – Process your file online and we will complete the process in minutes, or hours depending upon the pricing/turnaround you choose.

OPTION 2 – When working with several files, send us the files and we will process in a batch mode.

Features & Benefits

  • Customize the duplicate identification process with complete flexibility in data selection.
  • Flag duplicates and receive a sample output for review.
  • Match consumer & business duplicates in one pass.
  • Easy to read and analyze comprehensive reports.
  • Dedicated and knowledgeable account manager assigned to assist in all aspects of the merge/purge process.

Do Not Call Processing

All consumer and business mailing lists and count/query system are provided by the parent company First In Home LLC.

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