Maximize the results from your Company’s various acquisition campaigns by deploying Lead Incubation. Lead Incubation is designed from the ground up for the business that generates its leads through multiple channels and desires a centralized prospect database to capture and incubate those leads. Lead Incubation improves your Company’s chances of converting new leads to new customers, increasing the revenue generated from your marketing campaigns and minimizing waste.
Lead incubation is a direct marketing solution where the primary objective is to increase conversion of existing leads to booked customers while realizing lower marketing acquisition costs and increase marketing performance overall. It is a “one to one” e-marketing solution that sends out a relevant and timely series of messages to prospects, or customers based upon the users’ initiated actions. The objective is to create a two-way dialogue, remaining in contact until customers are back “in market”.
First In Home Account Team will start off with a thorough understanding of a client’s current lead generation program; where in the process their leads are falling out and more importantly why. It then moves forward in the creation of a custom tailored strategy that addresses all the specific needs of a client’s business. Depending upon the stage of each lead and extensive rules-based decision points, customized communications categorized under different pathways will be sent out with relevant product, message, and needs-based assessment content. All of which are geared towards driving back a response.
Lead Incubation can dramatically lift a client ‘s current ROI 5-10 times. It is a precisely targeted email marketing solution that not only brings immediate results in terms of conversion rate, but also builds customer loyalty, and brand awareness.
Imagine you are conducting several marketing initiatives simultaneously, i.e.: direct mail, email, banner ads, SEO, telemarketing, TV, Social Media, etc. How will you qualify leads from inbound calls, the web and business reply cards/envelopes? Where should sales focus their efforts? What do you do about prospects“sitting on the fence”, or just not ready to purchase? How do you prevent leads from falling through the cracks? How many are being converted?
Lead Incubation brings it all together for your Acquisition efforts. It starts with a custom designed landing page, or Micro-site designed to capture the lead information. Then using pre-defined rules, the lead/prospect information is collected and scored by the system. Thelanding page is everywhere you require it, i.e.: On the Web site, at the agent’s terminal in the call center and the data entry person keying in the Business reply cards/envelopes.
Lead Incubation ties traditional and digital marketing programs together utilizing the power of the Internet to optimize the entire lead incubation process from capture through nurturing straight up to conversion, increasing the revenue and minimizing the waste generated from your marketing initiatives.
The Lead Incubation Process
This will cover the five basic aspects in setting up a client to launch the program as well as a few of the maintenance steps involved of the ongoing program. The following phases are involved in the setting up of the program:
- Initial Process Flow
- Data Structure
- Copy & Creative
- Email construction
- Full testing of the campaign