To monitor your data is to know your data and be informed. Being informed about what your customers are experiencing, or planning brings you one step closer to anticipating their need; hence providing the right call to action, or choosing the right reason to communicate. This is the key to "When". It is a proactive communications battle businesses wage in an effort to optimize customer retention and lifetime value, while minimizing the cost of defection.
GoGetem™ CRM with Triggers monitors a customer database against any chosen "Hotline", "Triggered" or "Life-Style" change database for changes in status to those customers.
A change in status based on certain rules may prompt a reason to communicate, provide an offer, or initiate a retention campaign. GoGetem™ CRM sets up a data warehouse storing pre-defined customer data. A change in status based on certain rules may prompt a reason to communicate, provide an offer, or initiate a retention campaign. GoGetem™ CRM sets up a data warehouse storing customer data in a pre-defined format.
GoGetem™ CRM with Triggers can be combined with GoGetem™ Sales to produce a 360° view of a Company's sales, marketing and customer retention efforts. GoGetem™ CRM with Triggers sets up the monitoring process to proactively monitor Customer or Prospect databases for triggered opportunities to be acted on in a timely manner.
For example, if a company monitors their customer database using new mover connects, each time there is matching customer the Company knows that someone new has connected a phone at that address and is now a viable prospect.
Other "hotline" databases GoGetem™ CRM with Triggers uses are: new movers, new parents, divorces, new homeowners, x-dates, new businesses, new business connects, pre-movers, Newlywed's, Engagements, etc… The hotline databases used for Triggers are provided in daily, weekly or monthly updates.
The database structure of the Customer data warehouse, the databases chosen to monitor for Triggered opportunities, as well as the rules governing the matching, generation of internal sales notifications and additional follow-on activities are all determined prior to implementation of GoGetem™ CRM with Triggers.