Your mailing list is valuable! You’ve spent time building it. These are customers or prospects you are currently in communication with using their postal, or terrestrial address information. The time has come to find their email addresses and open another channel for communicating. Email marketing is a valuable channel for reaching these Customers and marketing to prospects. Email marketing combined with optimized data, and other channels, is a proven method to achieve improved ongoing customer acquisition and CRM initiatives. To support ongoing email marketing initiatives our Service Bureau provides you the most accurate email append and verification services available.
What is an Email Append?
An email append is simply adding an email to your list of names and addresses. As mentioned above, it could a list of customers or prospects, and comprised of businesses or residential addresses. Your list, or database is matched against 100’s of millions of records, postal and email, and when we find a match, we add the email to your list. We append both business and residential files.
Business: With business email append, you can expect a match rate between 35% – 65% compared to the industry average of only 15%-25%. We can match on many variables including: business name, address, URL (which is a unique service offered), contact name, and phone
Consumer: For consumer (residential) data, you can expect a match rate between 15% – 35%. We can match on variables such as: name, phone number, address, etc.
The Benefits of an Email Append:
- Lower cost of communication
- Speed of implementation and Delivery
- Opens an additional channel of communication to Prospects and Customers
- Instant Reporting and Feedback
- Enhance your data intelligence
- Increased sales conversions
- Generate repeat sales
- Up-sell and cross-sell products and services
- Gain feedback from your visitors
- Brand recognition for off line purchases
Email Append Process
Provide us your list. If it’s a residential list, we’ll at least need their postal address and preferably name. For business email matching, company name and address is preferred. We can work with most data formats. If you have questions on formatting, call us and we can walk you through the process. All Customer provided data will always be protected within our secure “in-house” data center.
Clean & Standardize
Our Service Bureau will take your list and perform the hygiene and standardization process. Duplicate records are removed and your list is run through standard postal address hygiene processes including the USPS CASS Certification. This allows for higher match rate and deliverability during the append process.
Match & Append
Because we deploy top notch data quality and multi-sourcing, the append and verification process sets us apart from our competitors. Using proprietary matching logic, we are able to identify the right individual with the right email address at the individual or household level.
For our business email appends we use a variety of proprietary algorithms and domain matches to assure the highest quality of match.
Permission Pass Opt- In & Confirmation
Once we have matched records, the email addresses are sent an opt-in permission message performed by our Service Bureau on your behalf to confirm deliverability and availability to market.
Results from Permission Pass
All undeliverable hard-bounce and soft-bounce emails are omitted and opt-out responders are flagged. The goal of this email message is to give any customers an opportunity to opt-out or update their information on your database. This option is another way to further enhance the data.
Final Standardize & Quality Check
The final file will be returned to you with the deliverable email addresses appended. We will also provide you with the suppression file of “opt-out” records for you to use in your future marketing programs.
Delivery of Fresh New Marketing Emails
First In Home will return your original file with your email addresses appended at the end of each record.