“Patent-pending process combines more than 30 public data elements to hyper-accurately map IP addresses with greater than 95% accuracy”

There is an extremely narrow window of time to reach these New Movers, and because it’s difficult to identify the exact moment they are in their new residence or business, it’s been difficult to strategically message and promote to this lucrative segment.  But what if we could reach this group of New Movers almost immediately by using a targeting platform that has been customized for New Movers specifically?  Now we can!

Combining New Mover Data with proprietary IP Targeting technology we are now able to instantly know which homes are considered New Movers and automatically place an ad on their computers.  It’s all programmatically done, so there is no need for lists, addresses, or information.  It is all built and ready to use.  Simply pick the geos, load up your ads and launch!

Digital Movers is offered on a subscription basis (usually six (6) to eight (8) months) and you can also purchase the list of New Movers to pair direct mail, or perform email and phone appends to add other channels of contact.

IP TARGETING: How Does It Work?

in-targetingWe deploy a revolutionary digital targeting tool that focuses online advertising to households based on their Internet Protocol (IP) addresses.  IP Targeting is an industry leading technology that targets IP addresses as the entry point to deliver banner and video ads  online without the use of cookies.

Product Arsenal:

IP Targeting: We convert physical addresses to IP addresses so advertisers can serve targeted digital display with surgical precision to their intended target by making the IP/Modem/Router the entry point.

Match Back Analysis: With IP targeting we will be able to provide a tangible and accurate ROI by cross-referencing the target list with sales records- without UTM codes, conversion pixels, retargeting, or call tracking.

Captive Audience: Using IP Targeting, you can serve targeted digital ads to entire college campuses, hotels, trade shows, conventions, and other venues where masses gather via the locations’ IP addresses.

Reverse Append (Pre-launch): We can take an unknown site visitor’s IP address and map it back to their physical address so advertisers can send direct mail pieces and bring them back.

Targeted digital advertising that really works!top-industries

  • IP campaigns are 50 to 100 times more targeted than television
  • 6 to 60 times more effective than other online ads
  • Click Through Ratio an average of 3.2 times industry averages

With IP Targeting more of your ads will hit their intended target!

IP Targeting brings the location-specific accuracy of direct mail to digital advertising.  Through patent-pending technology we target digital ads to your customer by matching their IP address with their physical address, bringing a wide variety of banner and display ads to the sites the targeted customer visits on the Internet.

For a Full understanding of the benefits of IP targeting click here:

Digital Movers Hits the Target with Results!

There is no shortage of proof.  We know that New Movers is a lucrative market.  We know the struggle with the New Mover market is to be timely and relevant.  To put your brand in front of the consumer during the strategic window of 60 days from closing through escrow to their move in date.  We know that a combination, or mix of channels, to target the mover market works best.  And now we know that Digital Movers deploying IP Targeting markedly increases campaign conversion rates, lowers cost per sale and increase ROI.

Here is the proof!

Case Study: National Window Company

Case Study: High-end Furniture Company

Case Study: Regional Furniture Company

Case Study: Pest Control Service Company

 Advantages of Digital Movers:

  • Extends the life and frequency of direct mail campaign
  • Increases Conversion rates
  • Cross Channel Approach
  • Be First! System updates twice daily, allowing you to reach New Movers in hours instead of weeks with banner and video ads
  • Empirical compiled data as opposed to predictive cookie models. No guessing who the movers are!
  • Cookieless Targeting
  • Cost Effective: “For the price of 1 direct mail piece, we can serve 40-50 impressions


Digital Mover Process:


  1. List Is Generated and formatted per service bureau requirements.
  2. Data is scrubbed to remove apartments and PO Boxes
  3. IP addresses appended
  4. Matched Records Segmented
  5. Campaign is set up
  6. Segment File is uploaded
  7. Micro Site is Added
  8. Upload creative files
  9. Confirmed # of Matched Households and Set # of Total impressions
  10. Campaign Deployed and serves ads to targeted consumers
  11. Monitoring, Match back analysis and Reporting

Getting started with a Digital Mover program is easy.  If you are currently using Direct Mail, or other methods to reach this market, don’t hesitate to add this as a supplement to ongoing initiatives.  Test what others or quickly finding to be a whole new way of reaching this market FIRST!  Contact us  today!  Call 1-855-476-9826 and let’s get started.









All consumer and business mailing lists and count/query system are provided by the parent company First In Home LLC.

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