Blog

The Lead Program You Wanted May Be Starving You!

“When leads leave your Sales Team spinning their wheels, it’s time to think Quality, not Quantity!” There can be no success, or pride when hunters cannot find the prey that’s hiding right in front of them!  The prey is so numerous and so well camouflaged.  The confused hunters keep failing and waste many calories in their effort.  Eventually, they

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Explanation of SIC & NAICS Codes

The Standard Industrial Classification (abbreviated SIC) was developed as a United States government system for classifying industries by a four-digit code. Established in 1937, it is now being supplanted by the six-digit NAICS code (North American Industry Classification System), which was released in 1997. However certain government departments and agencies, such as the U.S. Securities and Exchange Commission (SEC), still

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New Business Hotline

New Business Hotline The New Business Hotline Database is a WEEKLY Updated nationwide listing of new businesses that have filed with their secretary of state to become  incorporated, or have filed with their county office for trade name licenses, also known as a DBA. This list contains a wide spectrum of companies from financial services

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New Home Owners

New Home Owners The New Homeowner Hotline is designed to put your offer and brand in front of a consumer market in the midst of a “life style change”. New Homeowner Hotline is a one-of-a-kind database: Multi-Sourced and compiled from deeds at the town and county level Powered by a leading data content providers to

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New Mover Lists

New Mover Lists These New Movers say, “I just moved in!”  First in Home offers two New Mover files: A Moving Experience The Consolidated New Movers File The Moving Experience focuses on pure new mover self-reported change of address magazine subscriptions garnered through direct response.  The Consolidated Mover File is sourced from deed data, telephone

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New Mover Marketing Facts

Residential Based on the 2013 population estimate of 316.13 million, we can assume that around 44,000,000 people moved in the US last year. Of those who moved: 57% moved within the same county, 20% moved to a different county within the same state, 19.5% moved to a different state, and 3.5% moved to a different

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Do Not Call

Do Not Call Scrubbing (“DNC”) Let us take the Privacy worry out of your hands for your Telemarketing  campaigns. We maintain and update the various state Do-Not-Call lists, the DMA Telephone Preference Service (TPS) file and the DMA Pander File. These records are suppressed automatically to ensure that your marketing efforts conform to all Federal

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Merge-Purge

With tighter deadlines and the increased costs of production and postage, it is a priority for marketers to accurately eliminate all duplicates in a marketing database. A Merge/Purge is only as effective as its matching logic. Along with the standard matching levels, one of our unique features is the ability to recognize variances (misspellings) in

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Data Cleansing/Hygiene

Clean up your data! Clean accurate data improves the performance of direct marketing initiatives by eliminating waste and improving match rates for data enhancement thereby optimizing the strength of analytics. First In Home offers several services to help you clean your data: Address Enhancement DSF2 Deceased Suppression DMA Mail Preference Suppress Super Suppress Name And

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6 Significant Statistics from the DMA on the Current State of Direct Mail

56.9% of total mail volume was direct mail in 2014—up from 39.9% in 1990. After countless “deaths” and “resurrections”, direct mail is still alive and kicking. For many businesses and nonprofit organizations, traditional mail remains an integral part of their marketing strategy. And that’s probably not going to change anytime soon. While the total number of direct

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